CHARITY TOOLKIT

GivingTuesday Las Vegas

Everything you need for a successful GivingTuesday Campaign

Ready... Set...

It's time to roll out your GivingTuesday campaign. Follow this timeline to remind your donors and express your gratitude.

November 23 – One Week Countdown Social Media Posts
November 25 – Thanksgiving Social Media Posts and Email Blast
November 26 – Black Friday & Cyber Monday
November 27 – Small Business Saturday
November 28 – Social Sunday
November 29 – One Day To Go!
November 30 – GivingTuesday
December 1 – Follow-Up with Us

One Week Countdown

Kick off your One Week Countdown with a social media post that alerts your followers to GivingTuesday. Use your own artwork or downloads the countdown templates and customize it with your logo.. Did you know you can use tools like Later.com to schedule your posts in advance?

If you have Google Ad Grants for your nonprofit, start your GivingTuesday campaigns now.

Thanksgiving Social Media Posts and Email Blast

Don't forget to include GivingTuesday in your Thanksgiving email blast and social media. Express your gratutude for your donors and thank them for their continued support..

Black Friday & Cyber Monday

Remind your followers and donors that when they shop on Amazon to use your Amazon Smile page and your organization can earn 0.5% of the price of eligible purchases.

Small Business Saturday

Partner with your small business supporters and ask them to share your GivingTuesday posts on their social media and share their Small Business Saturday posts on yours. It's a win-win!

Social Sunday

Check in with your GivingTuesday team. This can be your staff, key volunteers, your board members. Make sure they have everything they need for Tuesday. Send them links and graphics to share on their social media. Include instructions on how to tag your organization, especially if your handles differ between platforms.

GO!

December 1 — GivingTuesday

Send your email blast and go crazy on social media! Here are suggested emails and social posts you can use,

Subject: [INSERT ORGANIZATION NAME] Celebrates GivingTuesday Las Vegas

Preview Text: Join millions around the world participating in the global generosity movement on December 1, 2020

[INSERT ORGANIZATION NAME] Celebrates GivingTuesday Las Vegas on December 1

(Insert your GivingTuesday Cover Image)

In this time of uncertainty, there's a fundamental truth that gives us hope - that together we can do extraordinary things. Over the past few weeks and months, the entire world has been coming together to stand up, help out, give back, and heal. Whether that's through donations to community organizations, celebrating doctors and nurses at shift changes, or reaching out to a neighbor to help with groceries, generosity has been helping the entire world get through this global pandemic. Together.

{YOUR_ORGANIZATION_NAME] is participating in GivingTuesday Las Vegastoday, the global day of unity and giving. As you know, our organization [Describe in 2-3 lines the critical work your organization is doing in your community and how your nonprofit will be participating]

But we can’t do this without you!

Not only do we need your support, we need your help to spread the word. Please tell your friends and family why you believe in our work and encourage them to support us too!

Join the movement today!

[Insert bullet points for how supporters can contribute, details about any special plans you have for today, including links to livestreams, donate pages, social media challenges, etc.]

Thank you for being a part of the [YOUR_ORGANIZATION_NAME] team. Together we can [insert your mission].

Name
Title
Organization

Remember to always link directly to your own organization’s website, not to GivingTuesday.org.

Mark your calendar! Dec 1 is #GivingTuesday. How will you give?

Save the Date: #GivingTuesday is December 1! We’re proud to be a part of this global celebration of giving.

Giving back isn’t canceled. Ahead of #GivingTuesday (Dec 1), we’re sharing ways you can express generosity right from your own home. (Insert ideas for how folks can get involved in your mission or help move the needle on your cause, right from their own home)

In this time of uncertainty, there's a fundamental truth that gives us hope - that together we can do extraordinary things. Join us on #GivingTuesday and let’s rally to [insert mission + URL]

#GivingTuesday is an opportunity for people around the world to stand together in unity—let’s rally to [insert cause].

GivingTuesday’s messages of hope, connection, and community have never been more needed. Let’s create a 🌊 of good on December 1! Share how you’re giving and let’s inspire the 🌎.

Together we heal. We're rallying our community for #GivingTuesday. Join us to give back: [URL]

Together we stand. We're united with our global community for #GivingTuesday. Join the [ORG} community on Dec 1 and let’s show our strength: [URL]

Together we give. Learn how your generosity makes a difference on #GivingTuesday: [URL]

Throughout today we’re sharing how [@orghandle] is working with our community to [your work] and ways that you can join the movement.. LINK #GivingTuesday

Everyone can have an impact on #GivingTuesday! Join ORG on December 1 by pledging your time, skills, voice, dollars to support [mission]. Learn more at LINK

Giving is not just about making a donation. It is about making a difference. Throughout #GivingTuesday today, we’re sharing the many different ways you can support [ORG] as we [mission].

The Donor Fatigue Myth

GivingTuesday research suggests that people are very motivated to give to many different causes. The key right now, as at any time, is ensure your relationship with supporters is experiential rather than transactional. People want lots of ways to show support for the causes they care about, and on GivingTuesday, the vast majority of donors also take some other action. Providing multiple touch points, messages and opportunities to show support helps make you relevant and inspiring. "Donor fatigue" is a function of the quality of the message and engagement rather than a question of frequency. Think about how your organization is providing supporters with an opportunity to exercise their generosity and agency to make positive change - that approach will help focus engagement that is motivating.

Accepting Online Donations

Are you setup for online giving?

Facebook's Charitable Giving Tools makes it easy to donate directly from Facebook.

Check Your Status or Sign Up Add Instagram

Stripe is an amazing online platform for accepting one-time and recurring donations. There are dozens of integrations that you can use to build Stipe processing into your website. Once your account is setup, you can request nonprofit discount rates.

Setup Your Stripe Account

Logos

This is the first year of GivingTuesday Las Vegas. Part of our goal is to show a unified community campaign. Please use the GivingTuesday Las Vegas logos as part of your campaign and show that you are a proud participating in not only the global GivingTuesday movement, but the local generosity movement here in Las Vegas.

Download GivingTuesday Las Vegas Logo

GivingTuesday Logos

Follow Up!

Look for an email after the event. We will check in to see how your campaign performed.

Selfie Overlays

Download our selfie ovelay to create GivingTuesday Las Vegas social media profiles.

Download Overlay

Participating Organizations

Registration for GivingTuesday Las Vegas is closed. To register your organization for future events, sign up and our team will reach out with more information.

Who are The Charity Gurus?

The Charity Gurus is a 501(c)3 that helps other 501(c)3 organizations. We are championing the GivingTuesday Las Vegas local efforts at no cost to participating organizations.